“As the Creative Director at ORX, I was responsible for leading the overall creative vision and execution for the brand.”
My design deliverables included:
1. Branding and Identity:
• Designed and developed the entire branding strategy for ORX, including the logo, brand guidelines, and visual identity.
• Ensured consistent application of the brand across all channels and touchpoints (brand book guideline).
2. Apparel Line:
• Conceptualized and designed the concepts for the apparel line, from initial sketches to samples.
• Worked closely with the sample team to select fabrics, create prototypes, and oversee the manufacturing process.
• Stayed updated on fashion trends to ensure the apparel line was innovative and aligned with market demands.
3. Footwear Line:
• Created and designed a comprehensive footwear line that complemented the apparel collection.
• Collaborated with sample makers and manufacturers to bring the designs to life.
My key responsibilities included:
1. Understanding the Vision:
• Engaged in regular meetings with the CEOs to deeply understand their vision for the brand.
• Listened to their ideas, goals, and aspirations, ensuring that every aspect of the brand reflected their dream.
2. Translating Vision into Design:
• Translated the CEOs’ vision into tangible design elements, from the overall branding to specific product lines.
• Created visual concepts and prototypes that aligned with their expectations and vision.
3. Strategic Planning:
• Collaborated with the CEOs on strategic planning sessions to align the creative direction with business objectives.
• Provided insights and recommendations on market trends, helping to shape the brand’s strategic positioning.
4. Iterative Feedback Loop:
• Maintained an open and iterative feedback loop with the CEOs, ensuring that their input was continually integrated into the design process.
• Adapted and refined designs based on their feedback, achieving a cohesive and unified brand identity.
5. Execution and Implementation:
• Oversaw the execution of the brand’s creative elements, ensuring that the final products met the CEOs’ vision and standards.
• Worked closely with production teams to ensure that the branding and product lines were executed flawlessly.
6. Building a Cohesive Brand:
• Focused on building a cohesive and compelling brand that resonated with the market and reflected the CEOs’ dream.
The Everyday :
“Semi-casual footwear for errands and meeting with friends.”
The Funky One:
“Colorful, formal, funky, footwear for special events and self expression.”
The Statement Shoe:
“A high end luxury concept that will be limited in quantity, a collectors item.”
FINAL FOOTWEAR AND APPAREL DESIGNS ARE UNDER NDA.
CONCEPTS SHOWN WERE THE FOUNDATION FOR FINAL DESIGNS, FINAL WORK IN SAMPLE MAKING STAGE.